Yeah Yeah....We know. Analytics and tracking is the least sexy and frustrating part of running your business. It can bring you out in a cold sweat and have you feeling like you're in a dark basement with Freddy Krueger as your best friend.
However, the truth is... Data is the new oil. It is the lifeblood of your business. (especially in a post iOS14 privacy world) Without data, you can never turn your business into a well-oiled machine. Imagine yourself as an entrepreneur running your business that has potential for exponential growth... IF DONE RIGHT with consistent investments into marketing.
This is where data can be your best friend in business, or it could also become your worst enemy if you are not careful with how to use it correctly.
You've probably heard the saying: If you can’t measure it, you can never manage it. Without having data in your hand you can never efficiently manage business processes. On what basis will you make decisions? Guesswork?